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Privacy Policy

Last updated: 3 March 2026Effective: 3 March 2026

Ignition DigitalAI ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, services, or client portal you acknowledge that you have read and understood this Privacy Policy.

1. Identity & Contact Details

Business name: Ignition DigitalAI
Location: New South Wales, Australia
Email: https://ignitiondigitalai.com/contact
Website: www.ignitiondigitalai.com

2. Types of Personal Information We Collect

From website visitors

Name, email address, phone number, and company name
Website URL and project details submitted via forms
IP address, browser type, device information, and referring URL

From forms (contact, quote request, consultation booking)

Full name, email, phone, company name
Service preferences, budget range, project timelines
Any additional details you choose to provide

Via cookies and analytics

Analytics data (pages visited, session duration, geographic region)
User behaviour and interaction patterns
Device information, browser type, operating system
Referral source and campaign data
Ad interaction data (clicks, impressions, conversions)
See our Cookie Policy and Section 7 for details

From the client portal

Login credentials (encrypted)
Project documents and deliverables
Feedback, approvals, and support requests
Notification preferences and account settings

From AI service delivery

Business information, FAQs, and documents provided for AI training
Conversation logs from AI chatbots
Integration data (CRM records, booking information)

3. How We Collect Information

We collect personal information:

Directly from you - when you fill in a form, request a quote, book a consultation, or communicate with us
Automatically - via cookies, analytics tools, and server logs when you browse our website
From third-party services - Supabase (authentication and database), Resend (transactional email), Sentry (error monitoring), and Vercel (hosting and analytics)
During service delivery - when we develop your project, you provide materials including content, images, documents, brand assets, and other information necessary to deliver the agreed services
For AI chatbot and RAG (Retrieval-Augmented Generation) services - we collect your business information, including:
- Frequently asked questions (FAQs) and their answers
- Business documents, policies, and procedures
- Product or service information
- Website content and knowledge base materials
- Other training materials you provide for AI customization
How we use this AI training data:
- To customize AI models specifically for your business needs
- To enable accurate responses to queries about your business
- To store securely in encrypted databases (Supabase, Australia region)
- To process through third-party AI providers (OpenAI, Anthropic, Google) for generating responses - these providers process your data under their enterprise terms and do not use it to train their general-purpose models
Important: Your AI training data remains confidential, is used only for your specific AI system, and is not shared with other clients or used for any purpose beyond providing your AI services. While AI providers process this data internationally (primarily in the United States), we take reasonable steps to ensure they protect your information in accordance with Australian Privacy Principles. We maintain conversation logs from your AI chatbot for troubleshooting and optimization purposes, and you retain ownership of all training materials and data.

4. Purpose of Collection (APP 3 & 6)

We collect and use personal information to:

Respond to enquiries and provide quotes
Deliver the services you have engaged us for
Communicate with you about your project or account
Process payments and issue invoices
Improve our website, services, and user experience
Send marketing communications (only with your consent - see Section 11)
Comply with our legal and regulatory obligations
Train AI systems for your specific use case (AI service clients only)
Detect, prevent, and address technical issues and spam

5. Disclosure of Personal Information (APP 6)

We may disclose your personal information to the following categories of recipients:

Third-party service providers

Provider	Purpose	Location
Supabase	Database, authentication	USA (Sydney data region)
Vercel	Website hosting, CDN	USA (global CDN)
Resend	Transactional email delivery	USA
Sentry	Application error monitoring	USA
Google Analytics	Website traffic analysis and user behaviour tracking	USA
Google Ads	Advertising, remarketing, and conversion tracking	USA
OpenAI / Anthropic	AI model providers (AI service clients)	USA
Calendly	Consultation scheduling	USA
Xero	Invoicing and accounting	Australia / NZ

Other disclosures

Legal requirements: When required by law, court order, or government agency
With your consent: When you have explicitly agreed to disclosure
Professional advisors: Accountants, lawyers, or other advisors under confidentiality obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Cross-Border Disclosure (APP 8)

We use cloud services based in the United States, including Supabase, Vercel, Resend, Sentry, Google Analytics, and Google Ads. While we select Australian data regions where available (e.g. Supabase Sydney region), some personal information may be processed or stored internationally.

We take reasonable steps to ensure these providers protect your information in accordance with the Australian Privacy Principles. Each provider operates under their own privacy policy and data processing terms.

7. Advertising & Analytics (Google Ads & Google Analytics)

We use Google Analytics and Google Ads to understand how visitors use our website and to advertise our services online. These services are provided by Google LLC (USA) and collect information about your interactions with our website and advertisements.

Google Analytics

Google Analytics helps us analyse website traffic and user behaviour. It collects information including:

Pages you visit and time spent on each page
How you arrived at our website (referral source, search terms, campaigns)
Your approximate geographic location (country, state, city)
Device information (device type, browser, operating system, screen resolution)
IP address (anonymised or truncated where possible)
User interactions (clicks, scrolls, form interactions)
Session duration and bounce rate

Google Analytics uses cookies and similar technologies to collect this data. The information is transmitted to and stored on Google servers, primarily in the United States.

We use this data to:

Understand which content and services are most valuable to visitors
Improve website performance, navigation, and user experience
Identify technical issues and optimise page load times
Measure the effectiveness of our marketing campaigns

Google Ads (formerly Google AdWords)

We use Google Ads to advertise our services on Google Search, YouTube, and across the Google Display Network. Google Ads collects information including:

Ad impressions (how many times you see our ads)
Ad clicks and interactions
Conversions (actions you take after clicking an ad, such as form submissions or consultation bookings)
Device and browser information
IP address and approximate location
Cookie identifiers and advertising IDs

Remarketing: We may use Google Ads remarketing features, which allow us to show targeted advertisements to people who have previously visited our website. This means you may see our ads on other websites or platforms after visiting ignitiondigitalai.com.

Conversion tracking: We use conversion tracking to measure which ads lead to valuable actions (such as quote requests or consultation bookings). This helps us understand which campaigns are effective and improve our advertising.

Data sharing with Google

Both Google Analytics and Google Ads are operated by Google LLC. Google processes the data collected on our behalf and may combine it with other data Google holds about you (such as your Google Account information, if you are signed in).

Google uses this data for its own purposes, including:

Improving and personalising Google services
Providing aggregated analytics and insights
Detecting fraud and abuse
Complying with legal obligations

Important: Google is a separate data controller for the information it collects. Google's use of your data is governed by its own privacy policies.

Your choices and opt-out options

You have several options to control or opt out of Google Analytics and Google Ads:

Browser settings: You can block or delete cookies through your browser settings. Note that this may affect website functionality.
Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your website visits.
Google Ads Settings: Manage your ad personalisation preferences at Google Ads Settings. You can opt out of personalised advertising while still seeing generic ads.
Industry opt-out tools: Visit Digital Advertising Alliance (DAA) or Your Online Choices (Europe/Australia) to opt out of interest-based advertising from participating companies.

Google's privacy policies

For more information about how Google collects, uses, and protects your data, please review:

Data retention: Google Analytics data is retained for 26 months by default (we may adjust this period). Google Ads conversion data is typically retained for up to 540 days. You can request deletion of your data by contacting us.

8. AI-Specific Privacy Disclosures

If you engage us for AI services (chatbots, Document AI / RAG, or AI-powered automation), the following additional disclosures apply:

We may use your business information, FAQs, and training materials to customise AI models for your specific needs.
AI services use third-party AI providers (OpenAI, Anthropic) which process data internationally.
We implement guardrails and content filters to prevent AI systems from generating harmful or inappropriate content. Howver, we cannot guarantee 100% protection from harmful or inappropriate content.
Conversation logs from AI chatbots may be stored for quality improvement and troubleshooting.
We do not use your proprietary business information to train general-purpose AI models. Your data is used exclusively for your AI service and is not shared with other clients or used for any purpose beyond providing your AI services.
If you are an AI client, you remain the data controller for end-user conversation data. We act as a data processor on your behalf.

9. Data Security (APP 11)

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. Our measures include:

Encryption in transit: All connections use HTTPS / TLS 1.3
Encryption at rest: Data stored in Supabase is encrypted using AES-256
Authentication: Secure password hashing (bcrypt), magic-link login, and multi-factor authentication available
Access controls: Role-based access ensures staff only access data necessary for their role
Monitoring: Application error monitoring via Sentry and activity logging
Secure development: OWASP secure coding practices followed throughout the development lifecycle

10. Access & Correction (APP 12 & 13)

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate or out-of-date information
Request deletion of your personal information (subject to legal retention requirements such as tax records)

To make a request, email https://ignitiondigitalai.com/contact. We will respond within 30 days and may need to verify your identity before processing the request.

We may refuse access or correction in limited circumstances permitted by law and will provide written reasons if we do so.

11. Data Breach Notification

In the event of an eligible data breach (as defined by the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act), we will:

Notify affected individuals as soon as practicable
Report the breach to the Office of the Australian Information Commissioner (OAIC) within the required timeframe
Take reasonable steps to contain the breach and reduce harm

If you suspect a data breach involving your information held by us, please contact https://ignitiondigitalai.com/contact immediately.

12. Marketing Communications

We may use your contact details to send marketing communications about our services, promotions, and industry insights. We will only do so:

With your express consent, or
Where we have an existing business relationship and the communications relate to similar services (in compliance with the Spam Act 2003 (Cth))

Every marketing email includes an unsubscribe link. You can opt out at any time. We will action unsubscribe requests within 5 business days.

13. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your experience and analyse traffic. For full details on the cookies we use, how to manage them, and your choices, please see our Cookie Policy.

14. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

15. Complaints

If you believe we have breached the Australian Privacy Principles or handled your information inappropriately, you may lodge a complaint:

Contact us first: Email https://ignitiondigitalai.com/contact with details of your complaint.
We will acknowledge your complaint within 5 business days and respond with a resolution within 30 days.
Escalation: If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

16. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. If we make material changes that affect your rights, we will notify registered users via email.

We encourage you to review this page periodically to stay informed about how we protect your information.