Vege Chips

A vibrant, brand-forward marketing website for Australia's leading gluten-free snack company. The site showcases 30+ years of Australian snacking heritage with bold visuals.

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Challenge

Present an extensive product catalogue spanning seven distinct snack ranges while maintaining the brand's fun, energetic personality. The site needed to serve both everyday consumers seeking product information and wholesale buyers requiring business enquiry pathways, all while keeping navigation intuitive on mobile devices.

Solution

Built a custom WordPress theme featuring bold, colourful visuals that mirror the product packaging. Implemented category-driven product navigation with anchor links for quick range browsing. Created separate pathways for retail (Where to Buy locator) and wholesale enquiries, with campaign callout sections for seasonal promotions and new product launches.

Project snapshot

Highlights

Bold, playful visual design reflecting brand personality

Category-based product range navigation with filtering

Where-to-Buy retail locator integration

Wholesale enquiry pathway for B2B leads

Campaign and promotion callout sections

Key features

Multi-range product catalogue (Chips, Rice Crackers, Deli Crisps, Fusions, Vegan Prawn Crackers, Sweet Potato Nibbles, Straws)

Retail store locator for consumer purchase discovery

Wholesale and sponsorship enquiry forms

Our Story brand heritage section

Environment and community partnership pages

Responsive design optimised for mobile browsing

Results

Streamlined product discovery across 7 snack ranges with 25+ SKUs

Reduced bounce rate with clear retail and wholesale conversion pathways

Mobile-optimised navigation for on-the-go shoppers

Improved brand consistency across all digital touchpoints

Enhanced SEO visibility for gluten-free snack searches

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